A white label SEO tool lets agencies deliver SEO data, reports, and dashboards under their own brand. Clients see your logo, colors, and domain – not the third-party software running in the background.
For agencies, this matters for two reasons. First, it reinforces brand ownership: clients associate results with your expertise, not a tool they could subscribe to themselves. Second, it simplifies client communication by centralizing audits, rankings, and analytics in one branded environment.
A solid white label SEO platform should cover four basics:
- Branded dashboards and reports
- Automated reporting and alerts
- Core SEO functionality (audits, rankings, monitoring)
- Flexible user access for teams and clients
Below are the most commonly used white label SEO tools by agencies today and how they actually compare in real workflows.
1. Sitechecker
Sitechecker white label SEO tool is a full SEO platform built with agencies in mind. It combines technical SEO, rank tracking, monitoring, and analytics dashboards with strong white label capabilities. Unlike reporting-only tools, it’s designed to be both the backend SEO engine and the client-facing interface.
The platform allows agencies to fully brand dashboards, reports, alerts, and even email notifications. Clients log into an environment that looks and feels like your own software, not a third-party tool.
Pros
- Fully white-labeled dashboards, reports, alerts, and sender emails
- Unlimited users with flexible roles (no per-seat pricing)
- Strong technical SEO audits and ongoing site monitoring
- Daily rank tracking with local SEO support and AI Overview visibility
- Built-in Google Search Console dashboard with no row limits
Cons
- No standalone backlink outreach or link-building module
- Interface is focused on SEO workflows, not cross-channel marketing
Conclusion
Sitechecker is best suited for agencies that want one branded platform to manage audits, rankings, monitoring, and client reporting without stitching together multiple tools. It’s especially strong for ongoing SEO retainers, technical SEO, and transparent client reporting.
2. AgencyAnalytics
AgencyAnalytics is a reporting-first platform built specifically for agencies. Its core strength is clean, branded dashboards and automated reports that are easy for clients to understand. Agencies can fully customize the client portal with their logo, colors, and domain, then schedule recurring reports without manual work.
The SEO features included – such as rank tracking and basic audits – are serviceable but not deep. As a result, many agencies use AgencyAnalytics mainly as a reporting layer on top of other SEO tools.
Pros
- Fully branded client dashboards and portals
- Automated scheduled reports in PDF or live links
- Unlimited client accounts for reporting
Cons
- Limited depth in technical SEO and site audits
- Not ideal for advanced monitoring or issue tracking
- Costs increase quickly when adding many integrations
Conclusion
AgencyAnalytics works well for agencies focused on polished reporting and client communication, especially when SEO execution happens elsewhere.
3. SEMrush (Agency Growth Kit)
SEMrush is one of the most powerful SEO and marketing platforms on the market. The Agency Growth Kit adds white label reports and a basic client portal on top of SEMrush’s existing toolset, allowing agencies to share branded PDFs and dashboards with clients.
That said, white labeling in SEMrush is more of an add-on than a core feature. Branding options are limited compared to agency-focused platforms, and the Agency Growth Kit significantly increases overall cost.
Pros
- Access to SEMrush’s full SEO, PPC, and content toolkit
- Branded reports and client portal via the Agency Growth Kit
- Industry-leading keyword and competitor data
Cons
- White label customization is relatively limited
- Agency Growth Kit is an extra paid layer
- Complex interface can overwhelm non-technical clients
Conclusion
SEMrush is best for agencies that already depend on its research capabilities and want basic branded reporting without changing their main workflow.
4. DashThis
DashThis is a visual reporting platform designed for marketing agencies. It focuses on dashboards and reports rather than SEO execution. Agencies can create clean, branded dashboards using predefined widgets and share them via links or PDFs.
It integrates well with various marketing channels, but it does not include native SEO tools like audits or rank tracking. SEO data must come from external integrations.
Pros
- Simple, white-labeled dashboards with custom branding
- Automated scheduled reports
- Good for multi-channel marketing overviews
Cons
- No built-in SEO features (no audits or rank tracking)
- Limited report customization depth
- Basic user access controls
Conclusion
DashThis is a good fit for agencies that need visual reporting across channels but already use other tools for SEO execution.
5. Raven Tools
Raven Tools is an all-in-one SEO platform that includes audits, rank tracking, backlink analysis, and white label reports. It’s positioned as a practical, cost-conscious option for agencies that want SEO tools and reporting in one place.
White labeling is available but limited mostly to logos and colors. Custom domains, advanced branding, and deep report customization are not its strong points.
Pros
- Built-in SEO tools (audits, rankings, backlinks)
- White-labeled reports with scheduled delivery
- Straightforward setup and pricing
Cons
- Limited branding flexibility
- Rigid report templates
- Basic user role management
Conclusion
Raven Tools works for agencies looking for a simple, budget-friendly SEO and reporting solution without advanced branding needs.
Final thoughts
White label SEO tools help agencies present SEO work as a proprietary service rather than outsourced software. While every platform above has a place, the right choice depends on whether you prioritize reporting, research, or full SEO execution.
AgencyAnalytics and DashThis excel at presentation. SEMrush dominates research. Raven Tools balances cost and functionality.
Sitechecker stands out by combining strong white label branding with practical SEO tools in one platform – without overcomplicating setup or inflating costs. For agencies that want full control over both SEO delivery and client experience, it’s the most balanced option on the list.